Learn how to leverage your scholarly expertise to serve your clients, grow your audience, and generate income.
This 6-part (12-week) "how to" series focuses on how you can kickstart your business and move towards your next goal. The series combines live webinars, Q&A sessions, biweekly challenges, a coaching call, and self-paced activities to help you apply the information to your specific business.
Overview of the modules:
Module 1: Tools You Can Use to Create, Market, and Grow Your Business
(watch the free intro webinar here)
Module 2: How to Position Yourself in Your Market and Leverage Your Scholarly Advantage
Module 3: How the Education Market is Different and What it Means for Your Business
Module 4: How to Figure Out What Products and Services to Offer
Module 5: How to Create Your First Opt-In to Grow Your Email List and Reach More Clients
Module 6: How to Create Your First Sales Page for a Product or Service
Each module includes:
- a 45-minute live webinar where you can ask questions and interact with other colleagues
- the recording for each webinar so you can watch (or re-watch) it on your own time
- planning templates and brainstorming worksheets to help you apply each topic to your business
- biweekly challenges to encourage you to create something for your business
- personal feedback from Barbi and from at least one other colleague in the course
- a coaching call with Barbi anytime during the 12-weeks to discuss specifics related to your business or business idea
- additional resources to help you launch and grow your business
Academia + Entrepreneurship
As a scholar, you bring a unique perspective to the entrepreneurial space. Your expertise and experience in research, writing, teaching, speaking, advising, and mentoring give you a combination of skills and talents many others who start businesses don’t have.
You are a Scholarly Entrepreneur if you want to leverage your scholarly expertise to create a business that serves your clients and earns an income. There are many people who start businesses based on their experience, but you also bring the scholarship. I call this your "scholarly advantage."
You may currently be working in academia and have plans to start your own business "someday". Or, you may be a former academic who wants to serve an academic audience. You are a scholarly entrepreneur because you are combining your scholarship and experience with your entrepreneurial spirit.
Your business may include speaking, teaching, consulting, conducting research, and/or coaching. You may want to sell products such as books, courses, resource guides, workbooks, and/or whitepapers. Maybe you have a physical product you've invented and you want to sell it to your customers.
All of these are ways you can package your professional "brand" and build a business that serves your clients, generates an income for you and your family, and gives you the creative freedom to pursue whatever excites you.