The Ultimate Kick-Start Guide
How to Leverage Your Scholarly Expertise to Start and Grow Your Business
Learn how to leverage your scholarly expertise to serve your clients, grow your audience, and generate income.
This 6-part (12-week) "how to" series focuses on how you can kickstart your business and move towards your next goal. The series combines live webinars, Q&A sessions, biweekly challenges, a coaching call, and self-paced activities to help you apply the information to your specific business.
Overview of the modules:
Module 1: Tools You Can Use to Create, Market, and Grow Your Business
(watch the free intro webinar here)
Module 2: How to Position Yourself in Your Market and Leverage Your Scholarly Advantage
Module 3: How the Education Market is Different and What it Means for Your Business
Module 4: How to Figure Out What Products and Services to Offer
Module 5: How to Create Your First Opt-In to Grow Your Email List and Reach More Clients
Module 6: How to Create Your First Sales Page for a Product or Service
Each module includes:
- a 45-minute live webinar where you can ask questions and interact with other colleagues
- the recording for each webinar so you can watch (or re-watch) it on your own time
- planning templates and brainstorming worksheets to help you apply each topic to your business
- biweekly challenges to encourage you to create something for your business
- personal feedback from Barbi and from at least one other colleague in the course
- a coaching call with Barbi anytime during the 12-weeks to discuss specifics related to your business or business idea
- additional resources to help you launch and grow your business
Academia + Entrepreneurship
As a scholar, you bring a unique perspective to the entrepreneurial space. Your expertise and experience in research, writing, teaching, speaking, advising, and mentoring give you a combination of skills and talents many others who start businesses don’t have.
You are a Scholarly Entrepreneur if you want to leverage your scholarly expertise to create a business that serves your clients and earns an income. There are many people who start businesses based on their experience, but you also bring the scholarship. I call this your "scholarly advantage."
You may currently be working in academia and have plans to start your own business "someday". Or, you may be a former academic who wants to serve an academic audience. You are a scholarly entrepreneur because you are combining your scholarship and experience with your entrepreneurial spirit.
Your business may include speaking, teaching, consulting, conducting research, and/or coaching. You may want to sell products such as books, courses, resource guides, workbooks, and/or whitepapers. Maybe you have a physical product you've invented and you want to sell it to your customers.
All of these are ways you can package your professional "brand" and build a business that serves your clients, generates an income for you and your family, and gives you the creative freedom to pursue whatever excites you.
This course is full. If you would like to know when the course will be offered again, sign up for the Scholarly Entrepreneur mailing list.